Expertise

– Concept Ideation
– Creative Direction
– Art Direction
– Packaging Design
– Graphic Design
– Amazon A+ Content
– Brand Strategy & Development
– Web, App, Social & Emerging Platforms
– Stealth Marketing & Ecommerce
– Photo Shoots, Video Production & Editing
– Experiential Advertising & Design
– In-Store Merchandising & Display
– Grand Format & Physical Installations
– Product Design, Engineering & Manufacturing
– Trend Forecasting & Consumer Psychology
– Sales, Customer Experience & Retention
– Automotive Styling & Modification

Whether I’m directing, designing or burning the midnight oil to get the job done, I live for the creative process. It’s all about conjuring meaningful connections between brands and discriminating consumers utilizing the right insight, strategy and execution.

Highly experienced on Mac platform with related software of the Adobe Creative Cloud including Illustrator, Photoshop, InDesign and much more. Well versed in several PC platform applications and CAD interfaces. The computer is a necessary tool but it’s not a substitute for genuine creativity.

Extensive knowledge of packaging including bottles, cans, jars, tubes, cylinders, packets, pouches, cartons and custom containers. Seasoned in product design, engineering, tooling, prototyping and various forms of manufacturing. Experienced with CNC machining, die casting, injection molding, waterjet cutting, die cutting, welding, automation, engraving and 3D printing. Trained in screen printing, cut and sew, embroidery, labeling, pre-press, grand format and all printing processes. Familiar with substrates including paper, fabric, glass, plastic, metal, wood and fiber-reinforced composites.

Specialized in traditional, digital and experiential advertising and design. Many years of experience with marketing, branding, copywriting, web design, UI/UX, data-driven solutions, merchandising, photography and video production. Strengths include product development, research, trend forecasting and consumer psychology.

Skilled in freehand drawing, rendering, painting and creating realistic mock-ups. Strategic team player with the ability to collaborate across multiple agencies and divisions. Accomplished in pitching and winning new business. I’m always down for a challenge.

Art & Design Roots
Bachelor of Arts in Art
California State University, Long Beach