Industry

Creative Director / Designer
STUDIO B | BRYAN LICHTMAN CREATIVE
Huntington Harbour, CA, 2000 – present

In addition to full-time positions over the years, diverse projects have sharpened my skills and continue to keep me on my toes. Hands-on experience with companies and brands in a wide variety of categories. Proven track record of providing exceptional service and successful project execution.

Specialties include:
– Enthusiast Brands & Products
– Automotive & Motorsport
– Beauty & Personal Care
– Food & Beverage
– Action Sports & Lifestyle
– Footwear & Fashion
– Music & Entertainment

It’s an addiction, send help.

Creative Director + Design
BIO CREATIVE LABS
Costa Mesa, CA, November 2018 – November 2020
Beauty Care / Wellness Industry

Be Care Love Professional Haircare & Skincare Brands

Freelance Creative Director / Designer
U.S. CONTINENTAL
Los Angeles, CA, 2013 – 2018
Consumer Products / Manufacturing Industry

Leading licensee and private label manufacturer of premium leather care, fabric care, beauty care and other consumer products. Create and design custom packaging, special product kits, advertising, 2D and 3D renderings, websites, presentation decks, sales materials and merchandising displays from concept through completion.

Direct in-house and out-of-house resources to ensure projects are delivered on time, on budget and at the highest quality. Continually inspire clients with a vision for their brand, compelling concepts and plans to get them excited.

Guide and assist sales, purchasing and production departments with style guides, product design, sourcing and new vendor selection. Provide direction on fashion trends, manufacturing, printing, labeling and bottle decoration. Work closely with CEO, legal, finance and other relevant teams with proper vetting, risk management and cost controls.

Clients: Tumi, Michael Kors, Hugo Boss, Coach, Converse, Puma, Timberland, Birkenstock, Vans, UGG, Skechers, Shoe MGK, Sperry, Rockport, Macy’s, Dillard’s, CAT, Hush Puppies, Dooney & Bourke and others.

Design & Marketing Director
RSS / RSS TARMAC SERIES (ROAD SPORT SUPPLY & STUTTGART PERFORMANCE)
Costa Mesa, CA, 2009 – 2013
Automotive & Motorsport Industry

Co-created, designed and developed RSS and the RSS Tarmac Series brands — purpose-built lines of high performance upgrades and components designed for Porsche. Available worldwide through a large network of Porsche dealers and exclusive tuning companies.

Created and designed branding, graphics, advertising, packaging, videos, websites, sales kits, exhibits, online events and custom vehicles. Led creative, engineering, on-site manufacturing, customer experience, sales and marketing. Photographed imagery in studio and on location. Strategized, planned and directed expansion and new business development efforts. Crafted and executed highest-ranking, top-performing product launches and campaigns using social media and enthusiast forums in addition to offline methods. Responsible for generating massive demand while increasing market share, revenue and profit.

Managed private label division for other Porsche, BMW, Audi and Mercedes-Benz performance products and accessories. Co-developed new products working directly with engineers, fabricators, technicians, analysts and test drivers.

Provided creative and design services for other in-house divisions and non-automotive luxury brands including Phylrich, Kohler, Kallista, Rohl, Ketel One and more. Collaborated with global teams to ensure creative and marketing needs were met in a way that best suited the marketplace.

Built and supervised sales and production teams while leading operations at Stuttgart Performance, the RSS in-house R&D center. Clients from all over the world ship their street and race vehicles to the facility for special treatment. U.S. Distributor and strategic partner for many leading brands in the industry. Assisted thousands of owners as a respected member of the motorsport and automotive community.

A few highlights include:
– 2014 RSS Tarmac Series Selected as Official Suspension of the Porsche Pirelli GT3 Cup Trophy USA
– 2014 FIA: Team RSS/EVR Group GT Rally Campaign
– 2013 Grand-Am Rolex Sports Car Series GX Championship (GX Cayman)
– 2013 Grand-Am Rolex Sports Car Series 24 Hours of Daytona (3rd Place GX Class)
– 2013 FIA: Group GT Rally – 5 Overall Rally Victories (GT3 Cup)
– 2013 FIA: Parts Homologation (Tarmac Series Suspension)
– 2013 Vmax 200 UK Top Speed Record Holder (996 Turbo)
– 2011 Porsche Sports Cup-Suisse at Hockenheim Ring (1st Place 997 GT2)
– 2010 – 2013 Highest Ranking Online Marketing Campaign(s)

Creative Director / Designer
COOLA SUNCARE
Los Angeles, CA, 2005 – 2010
Beauty Care Industry

Co-created, designed and developed luxury skincare line with focus in sun protection. Produced all original branding, packaging designs, imagery, web assets, media kits, sales kits, advertising, marketing programs and merchandising displays. Long-term freelance retainer relationship working directly with owner.

COOLA products are made with up to 97% certified organic ingredients, sourced with a Farm to Face® philosophy. Formulated with natural plant phyto-protectors and contains up to 85% fewer actives than competitors. Found at the finest retailers worldwide and distributed under the COOLA Suncare, Bare Republic, Hang Ten and Tommy Bahama Suncare brands. Acquired by SC Johnson in 2019.

Creative Director
VERTIS
Irvine, CA, 2004 – 2008
Advertising & Marketing Industry

Lead member of Vertis Creative, a unique and highly skilled team of art directors, designers, strategists and imaging specialists offering boutique agency services and design solutions within Vertis Communications. Created branding, packaging designs, advertising campaigns, direct marketing, data-driven programs, merchandising displays, digital, interactive, large/grand format and experiential environments from concept through completion.

Directed national product and lifestyle photo shoots in studio and on location. Deployed multiple art and design disciplines to achieve specific goals. Created detailed decks and briefs for client presentations and new business efforts. Developed needs assessment, scope of projects and cost models for creative services. Supervised and mentored junior creative and freelance talent. Fostered and maintained relationships with specialized departments across regional offices.

Clients: Lucky Brand, Liz Claiborne Cosmetics, Adidas, Nike, Porsche, BMW, Mercedes-Benz, Lexus, Volkswagen, Yamaha, Dunkin’ Donuts, ConAgra, Hampton, Brinks, Penske, Andiamo, MGM Resorts and others.

Associate Creative Director
GAGE
Irvine, CA, 1999 – 2003
Advertising & Marketing Industry

Created and led new business pitches, presentations, product launches, direct marketing and advertising campaigns. Managed team of art directors, designers, production artists and various support staff. Directed photo shoots in studio and on location working with acclaimed food stylists. Involved in implementing protocol for ISO certification process. Full-time staff and freelance projects over the years.

Clients: ConAgra, Lawry’s/Unilever, CSK (Kragen) Auto, Universal Studios, DreamWorks, Del Monte Foods, Paramount Farms, Sunkist, Homestead.com, Gerber, Mars, Ford, ValuMedia, Avery Dennison and others.

Art Director / Designer
SCHWARZKOPF & HENKEL
Los Angeles, CA, 1998 – 2002
Beauty Care Industry

Created branding, packaging designs, advertising, in-store graphics and retail displays for various in-house beauty and personal care brands. Directed product photography and image retouching. Worked with chemists developing new formulas and fragrances. Attended sessions with outsourced agencies and consumer focus groups. Full-time staff and freelance projects over the years.

Senior Art Director
HUNTER BARTH
Costa Mesa, CA, 1998 – 1999
Advertising & Marketing Industry

Created retail and B2B advertising campaigns and marketing materials from concept through completion. Directed photo shoots for product and lifestyle imagery. Managed junior designers and assisted upper management with recruiting additional creative talent.

Clients: Hitachi and Hewlett-Packard.

Graphic Designer
KETCHUM / FATHOM COMMUNICATIONS
Los Angeles, CA, 1997 – 1998
Advertising & Marketing Industry

Created assets and design elements for TV, web, print and outdoor advertising. Designed animated files for web and email based promotions. Illustrated storyboards and renderings for new concept pitches. Produced detailed mock-ups for presentations and photo shoots. Prepared final layout and mechanical files for large format advertising. Created stylized typography and motion graphics for TV commercials.

Clients: Acura and Oracle.

Graphic / Web Designer
N2K ENTERTAINMENT / ROCKTROPOLIS
Los Angeles, CA, 1997 – 1998
Music & Entertainment Industry

Created websites and micro site designs, interactive promotions and marketing projects within the music industry. Online editor and designer for Detour Magazine. Contributor and illustrator for All Star Magazine. Rocktropolis.com was one of the first social community websites ever to market and stream live music performances. Owned and operated by N2K Inc., one of the largest early online music distributors and later acquired by Amazon.

Designed album launch campaigns and websites for artists including Johnny Cash, Rolling Stones, Weezer, Korn, Counting Crows, Bare Naked Ladies, Orbital, Tricky, Oasis and more.

Graphic Designer
CHRISTAL CORPORATION (ALTERNA HAIRCARE & CALIFORNIA SUNCARE)
Los Angeles, CA, 1995 – 1997
Beauty Care Industry

Luxury haircare and skincare in-house brands Alterna and California Suncare. Member of design team behind the creation and launch of award-winning Alterna Haircare. Designed and developed bottle and packaging designs, labels, print and outdoor advertising, sales kits, product brochures, retail displays, exhibits and promotional event materials. Created packaging prototypes for photo shoots before production models existed. Oversaw bottle decoration and special printing projects attending technical press checks. Worked alongside some very talented people and had an incredible experience.

Freelance & Contract Clients

ABAKA INTERNATIONAL
ANTHEM
ARL LABS
AZÚKAR ORGANICS
AWARE PRODUCTS
BLACK
BLACK CURTAIN
COOLA SUNCARE
DICK CLARK PRODUCTIONS / XIX ENTERTAINMENT
DUPUIS DESIGN GROUP
GRIMOIRE ELIXIRS
LEON SPINKS BOXING FOUNDATION
MAX DISPLAY
MICRO 100
N2K ENTERTAINMENT / ROCKTROPOLIS
PHYLRICH
REFRACTION GROUP
RSS MFG
SATTA
SAVVY TRAVELERS
SCHWARZKOPF & HENKEL
SELECT SOCIETY
SWIETLIK
THRIVING PLANET
U.S. CONTINENTAL
UNITEX INTERNATIONAL
VERTICAL MARKETING NETWORK
VIBE BODYCARE
AND MORE…

Please contact me for a detailed resume and references.